{"id":24161,"date":"2021-01-26T12:46:45","date_gmt":"2021-01-26T12:46:45","guid":{"rendered":"https:\/\/swordgroupprod.wpengine.com\/2021\/08\/19\/e-commerces-b2b-transformez-vos-donnees-en-chiffre-daffaires-grace-a-notre-workshop-gratuit\/"},"modified":"2022-12-21T15:07:37","modified_gmt":"2022-12-21T15:07:37","slug":"e-commerces-b2b-transformez-vos-donnees-en-chiffre-daffaires-grace-a-notre-workshop-gratuit","status":"publish","type":"post","link":"https:\/\/www.sword-group.com\/fr\/2021\/01\/26\/e-commerces-b2b-transformez-vos-donnees-en-chiffre-daffaires-grace-a-notre-workshop-gratuit\/","title":{"rendered":"Workshop gratuit : transformez vos donn\u00e9es en chiffre d\u2019affaires"},"content":{"rendered":"<div class=\"introduction_content\"><span data-contrast=\"none\">En partenariat avec <strong>Microsoft<\/strong>, nous vous invitons \u00e0 participer \u00e0 un <strong>workshop gratuit<\/strong> et <strong>exclusif<\/strong> pour <\/span><span data-contrast=\"none\">vous aider \u00e0&nbsp;<\/span><span data-contrast=\"none\">booster votre site d\u2019e-commerce B2B en unifiant les donn\u00e9es de vos clients et les transformant en informations exploitables.<\/span><span data-ccp-props=\"{\">&nbsp;<\/span><\/div>\n<h2 aria-level=\"1\"><span data-contrast=\"none\">La transformation num\u00e9rique est plus urgente que jamais<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/h2>\n<p><span data-contrast=\"none\">Les acteurs du B2B ont profond\u00e9ment transform\u00e9 leurs pr\u00e9f\u00e9rences et leurs comportements depuis le d\u00e9but de la crise sanitaire, <strong>80 %<\/strong> des chefs d&rsquo;entreprise, tous secteurs confondus, souhaitant acc\u00e9l\u00e9rer leur transition num\u00e9rique pour rester innovants et comp\u00e9titifs. M\u00eame les organisations \u00e0 la pointe du num\u00e9rique doivent acc\u00e9l\u00e9rer le mouvement et accro\u00eetre leur agilit\u00e9 et leur stabilit\u00e9 afin d&rsquo;obtenir un retour sur investissement plus rapide.&nbsp;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"none\">L&rsquo;utilisation des plateformes de e-commerce B2B a explos\u00e9, augmentant de<strong> 15%<\/strong> par an au cours des trois derni\u00e8res ann\u00e9es, avec un chiffre d&rsquo;affaires en France de <strong>500 milliards d&rsquo;euros<\/strong>. Alors que le nombre d&rsquo;interactions commerciales entre fournisseurs et acheteurs par le biais des canaux num\u00e9riques ne cesse d&rsquo;augmenter, il devient n\u00e9cessaire pour le<\/span><span data-contrast=\"none\">s sites d\u2019<\/span><span data-contrast=\"none\">e-commerce B2B de mettre en \u0153uvre de nouveaux modes d&rsquo;organisation afin de relever les nouveaux d\u00e9fis.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"none\">En effet, a<\/span><span data-contrast=\"none\">vec l\u2019augmentation des usages du digital&nbsp;<\/span><span data-contrast=\"none\">viennent&nbsp;<\/span><span data-contrast=\"none\">de nouveaux d\u00e9fis tels que&nbsp;<\/span><span data-contrast=\"none\">la multiplication des canaux et des donn\u00e9es clients dont les informations se retrouvent dispers\u00e9es entre les ERP, CRM et les plateformes d\u2019e-commerce.&nbsp;<\/span><span data-contrast=\"none\">Face<\/span><span data-contrast=\"none\">&nbsp;<\/span><span data-contrast=\"none\">\u00e0&nbsp;<\/span><span data-contrast=\"none\">cette multiplication des donn\u00e9es, les acteurs du B2B&nbsp;<\/span><span data-contrast=\"none\">ont souvent du mal \u00e0 pr\u00e9voir le comportement de leurs clients et \u00e0 garantir une exp\u00e9rience personnalis\u00e9e.&nbsp;&nbsp;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"none\">Sword<\/span><span data-contrast=\"none\">&nbsp;accompagne les entreprises dans leur transformation digitale en tant qu\u2019experts en&nbsp;<\/span><span data-contrast=\"none\">solutions d\u2019am\u00e9lioration des processus m\u00e9tiers. Nous mettons nos comp\u00e9tences, infrastructures et exp\u00e9rience&nbsp;<\/span><span data-contrast=\"none\">au<\/span><span data-contrast=\"none\">&nbsp;service de nos clients,&nbsp;<\/span><span data-contrast=\"none\">en les aidant \u00e0 am\u00e9liorer leurs performances, \u00e0 accro\u00eetre leur efficacit\u00e9 et \u00e0 maximiser leur retour sur investissement.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"none\">En tant que partenaires <strong>Microsoft Gold<\/strong>, nos experts vous proposent un atelier exclusif et gratuit, \u00e0 la date de votre choix, pour vous aider \u00e0 unifier vos canaux physiques et num\u00e9riques, \u00e0 centraliser les donn\u00e9es et \u00e0 am\u00e9liorer les relations avec les clients.&nbsp;&nbsp;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n<h2><span data-contrast=\"none\">Sword<\/span><span data-contrast=\"none\">&nbsp;et Microsoft vous aident \u00e0 transformer votre site e-commerce B2B<\/span><span data-contrast=\"auto\">&nbsp;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/h2>\n<p><span data-contrast=\"none\">L&rsquo;ensemble d\u2019<\/span><span data-contrast=\"none\">applications professionnelles intelligentes&nbsp;<\/span><span data-contrast=\"none\">Microsoft Dynamics 365&nbsp;<\/span><span data-contrast=\"none\">vous donne une vue globale de votre entreprise<\/span><span data-contrast=\"none\">&nbsp;et&nbsp;<\/span><span data-contrast=\"none\">des informations exploitables qui am\u00e9liorent les r\u00e9sultats.&nbsp;<\/span><span data-contrast=\"none\">Les solutions Dynamics 365 sp\u00e9cialement con\u00e7ues pour le e-commerce B2B ont pour objectif de vous aider \u00e0 transformer votre<\/span><span data-contrast=\"none\">&nbsp;entreprise autour de 3 grands axes :<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n<h3><span data-contrast=\"none\">Unifie<\/span><span data-contrast=\"none\">r<\/span><span data-contrast=\"none\">&nbsp;et s\u00e9curise<\/span><span data-contrast=\"none\">r<\/span><span data-contrast=\"none\">&nbsp;<\/span><span data-contrast=\"none\">les&nbsp;<\/span><span data-contrast=\"none\">donn\u00e9es<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/h3>\n<ul>\n<li data-leveltext=\"\uf02d\" data-font=\"Symbol\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Collectez des informations cl\u00e9s sur vos clients \u00e0 partir de diff\u00e9rents canaux : informations issues de votre ERP (facture, paiements&#8230;), de votre CRM et de votre plateforme e-commerce (devis, paniers en cours).<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/li>\n<li data-leveltext=\"\uf02d\" data-font=\"Symbol\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Enrichissez votre base de donn\u00e9es \u00e0 l\u2019aide de connecteurs en int\u00e9grant des donn\u00e9es internes ou externes en open data (donn\u00e9es partenaires) pour apporter de la valeur.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/li>\n<li data-leveltext=\"\uf02d\" data-font=\"Symbol\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"none\">Garantissez la s\u00e9curit\u00e9 de vos donn\u00e9es gr\u00e2ce \u00e0 des outils de confidentialit\u00e9 et de gouvern<\/span><span data-contrast=\"none\">ance int\u00e9gr\u00e9s ; configurez simplement votre outil avec vos applications d\u00e9j\u00e0 en place et adaptez-le aux contraintes de votre SI.<\/span><br \/>\n<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/li>\n<\/ul>\n<h3><span data-contrast=\"none\">Offr<\/span><span data-contrast=\"none\">ir<\/span><span data-contrast=\"none\">&nbsp;une exp\u00e9rience client personnalis\u00e9e<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/h3>\n<ul>\n<li data-leveltext=\"\uf02d\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Segmentez les donn\u00e9es que vous souhaitez utiliser pour personnaliser vos offres et effectuer des op\u00e9rations cibl\u00e9es.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/li>\n<li data-leveltext=\"\uf02d\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Rassemblez les informations sur l\u2019exp\u00e9rience d\u2019achat entre diff\u00e9rents canaux pour offrir une exp\u00e9rience coh\u00e9rente et fid\u00e9liser vos clients.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/li>\n<li data-leveltext=\"\uf02d\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"none\">Cr\u00e9ez un profil client unique \u00e0 l\u2019aide de crit\u00e8res d\u2019identification personnalis\u00e9s : historiques des d\u00e9penses en ligne, des visites en magasin, et des interactions.&nbsp;<\/span><\/li>\n<\/ul>\n<h3><span data-contrast=\"none\">Am\u00e9liore<\/span><span data-contrast=\"none\">r<\/span><span data-contrast=\"none\">&nbsp;la relation client<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/h3>\n<ul>\n<li data-leveltext=\"\uf02d\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Gr\u00e2ce \u00e0 des outils de pr\u00e9diction automatique, identifiez les risques li\u00e9s \u00e0 la perte potentiel<\/span><span data-contrast=\"none\">le<\/span><span data-contrast=\"none\">&nbsp;de clients et les opportunit\u00e9s \u00e0 saisir pour les fid\u00e9liser davantage.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/li>\n<li data-leveltext=\"\uf02d\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Anticipez les comportements de vos clients en comprenant leurs besoins et leurs attentes \u00e0 partir d\u2019une vue \u00e0 360 degr\u00e9s du cycle de vie de vos clients.&nbsp;<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/li>\n<li data-leveltext=\"\uf02d\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Analysez les tendances et comportements des clients pour am\u00e9liorer la qualit\u00e9 des services que vous leur proposez en ligne et dans vos magasins.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/li>\n<\/ul>\n<h2 aria-level=\"1\"><span data-contrast=\"none\">Participez \u00e0 notre workshop gratuit<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/h2>\n<p><span data-contrast=\"none\">Nos experts mettent toute leur expertise et leur savoir-faire pour vous aider \u00e0&nbsp;<\/span><span data-contrast=\"none\">digitaliser&nbsp;<\/span><span data-contrast=\"none\">et&nbsp;<\/span><span data-contrast=\"none\">automatiser vos processus<\/span><span data-contrast=\"none\">&nbsp;dans un atelier exclusif rien que pour vous, \u00e0 la date de votre choix.&nbsp;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n<h2><span data-contrast=\"none\">Comment \u00e7a marche\u202f?&nbsp;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/h2>\n<p><span data-contrast=\"none\"><strong>Pr\u00e9paration<\/strong> :<\/span><span data-contrast=\"none\">&nbsp;Faisons connaissance et discutons de vos enjeux.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"><br \/>\n<\/span><strong>\u00c9tape #1&nbsp;<\/strong><span data-contrast=\"none\"><strong>L&rsquo;\u00e9change<\/strong> :<\/span><span data-contrast=\"none\">&nbsp;Ensemble, listons les axes d\u2019am\u00e9liorations de vos processus m\u00e9tier : productivit\u00e9, efficacit\u00e9 et innovation.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"><br \/>\n<\/span><strong>\u00c9tape #2&nbsp;<\/strong><span data-contrast=\"none\"><strong>L&rsquo;exp\u00e9rience<\/strong> :<\/span><span data-contrast=\"none\">&nbsp;Concevez un premier prototype avec les solutions Microsoft et recevez une feuille de route pour l&rsquo;impl\u00e9mentation du pilote.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"><br \/>\n<\/span><strong>\u00c9tape #3 Le&nbsp;<\/strong><span data-contrast=\"none\"><strong>pilote<\/strong> :<\/span><span data-contrast=\"none\">&nbsp;D\u00e9cidons d\u2019une date et testons la solution au sein de votre environnement de travail.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"none\">Nos solutions sont&nbsp;<\/span><span data-contrast=\"none\">sp\u00e9cialement&nbsp;<\/span><span data-contrast=\"none\">con\u00e7ues pour les&nbsp;<\/span><span data-contrast=\"none\">sites d\u2019<\/span><span data-contrast=\"none\">e-commerces B2B, afin de vous aider \u00e0 unifier et&nbsp;<\/span><span data-contrast=\"none\">\u00e0&nbsp;<\/span><span data-contrast=\"none\">s\u00e9curiser vos donn\u00e9es,&nbsp;<\/span><span data-contrast=\"none\">\u00e0&nbsp;<\/span><span data-contrast=\"none\">offrir une exp\u00e9rience client personnalis\u00e9e et<\/span><span data-contrast=\"none\">&nbsp;\u00e0<\/span><span data-contrast=\"none\">&nbsp;am\u00e9liorer&nbsp;<\/span><span data-contrast=\"none\">les relations clients.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"><br \/>\n<\/span><span data-contrast=\"none\">Bref, si vous souhaitez moderniser vos processus m\u00e9tier et d\u00e9velopper votre croissance, il ne vous reste qu&rsquo;une chose \u00e0&nbsp;<\/span><span data-contrast=\"none\">faire :<\/span><span data-contrast=\"none\">&nbsp;vous inscrire \u00e0 l&rsquo;atelier d\u00e8s maintenant.&nbsp;<\/span><\/p>\n<p style=\"text-align: center;\" aria-level=\"3\"><strong>\u00c0 vos marques, pr\u00eats, transformez-vous !&nbsp;<\/strong><\/p>\n<p style=\"text-align: center;\"><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<a class=\"link-button\" href=\"https:\/\/innovation-factory-france.com\/partenaire\/sword\/\" target=\"_blank\" rel=\"noopener noreferrer\">Inscription<\/a><\/span>&nbsp; <a class=\"link-button\" href=\"https:\/\/www.sword-group.com\/wp-content\/uploads\/2021\/01\/Ebook_Sword.pdf\">T\u00e9l\u00e9charger l&rsquo;e-book gratuit<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En partenariat avec Microsoft, nous vous invitons \u00e0 participer \u00e0 un workshop gratuit et exclusif pour vous aider \u00e0\u00a0booster votre site d\u2019e-commerce B2B en unifiant les donn\u00e9es de vos clients et les transformant en informations exploitables.\u00a0<\/p>\n","protected":false},"author":4,"featured_media":26241,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[139],"tags":[],"class_list":["post-24161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events"],"_links":{"self":[{"href":"https:\/\/www.sword-group.com\/fr\/wp-json\/wp\/v2\/posts\/24161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sword-group.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sword-group.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sword-group.com\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sword-group.com\/fr\/wp-json\/wp\/v2\/comments?post=24161"}],"version-history":[{"count":0,"href":"https:\/\/www.sword-group.com\/fr\/wp-json\/wp\/v2\/posts\/24161\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sword-group.com\/fr\/wp-json\/wp\/v2\/media\/26241"}],"wp:attachment":[{"href":"https:\/\/www.sword-group.com\/fr\/wp-json\/wp\/v2\/media?parent=24161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sword-group.com\/fr\/wp-json\/wp\/v2\/categories?post=24161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sword-group.com\/fr\/wp-json\/wp\/v2\/tags?post=24161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}