Privacy Policy


This privacy statement explains how your personal data is handled by Sword Group whilst you browse our websites and where you submit information through our website, and your options regarding the ways in which your data is to be used.

This privacy statement explains how your personal data is handled by Sword Group whilst you browse our websites and where you submit information through our website, and your options regarding the ways in which your data is to be used.

Registration and completing forms

When you make a general enquiry or complete any forms, you may be asked to provide personal information such as your name, address, email address, and telephone number.

The information is primarily used for administration purposes so we can process your enquiry. We maintain strict security standards and procedures with a view to preventing unauthorised access to your data by anyone, including our employees.

Transferring/sharing your data

We will not disclose your personal information unless we need to do so to handle your query.

In some cases there may requirement us to transfer your data outside of your country, for example information may be passed to and used by other subsidiaries of Sword Group Limited (some of which may be outside the UK and/or EU). Should this be the case, we will ensure that compliant confidentiality and data processing agreements in line with applicable data protection legislation are in place.


Cookies are pieces of information that a website transfers to your computer’s hard drive for records keeping purposes. Cookies are very common, being used to improve how a website works. Cookies contain information that can be used on particular sites and to tailor a visitor’s experience on the website or provide data that can be used for analysis by our web servers.

Most browsers are initially set to accept cookies. If you would prefer, you can set your browser to disable cookies or to inform you when they are set. However, you may not be able to take full advantage of our website if you disable them.

Our website may use cookies to monitor website usage. This is statistical information allows us to manage and develop our website(s), for example to improve usability, or measure the popularity of a given web page. The information gathered does not identify you personally. Cookies cannot read data off your hard disk or read cookie files created by other sites or damage your system.

Cookies and the law
Our approach, your choice.

European privacy laws came into force in 2012 which require websites to inform users when placing ‘cookies’ on visitors computers, mobiles or other devices.

The Information Commissioner’s Office (ICO) is the organisation in the UK responsible for regulating the law.

Sword Group is committed to providing our website visitors with a clear understanding of how and why we use cookies. In this document, Sword gives information on how we use cookies and the steps that you can take to disable cookies. If you have concerns regarding any aspect of the way in which we deploy cookies on this website, please contact us.

How we use cookies

Our website uses cookies for two purposes: to monitor website usage and to store individual preferences for the site.

How to disable cookies

Please note, turning cookies off at the browser level could disable cookies on ALL sites you visit, and therefore disable functionality on other sites that use cookies.

To find out how to disable cookies in Microsoft Internet Explorer, please click here
To find out how to disable cookies in Firefox, please click here
To find out how to disable cookies in Google Chrome, please click here
To find out how to disable cookies in Safari, please click here

Google AdWords re-marketing

Our website uses the Google AdWords re-marketing service to advertise on third-party websites to users who have previously visited our website. This could be an advertisement on the Google search results page of a site within the Google Display Network.

Please note that third-party vendors, including Google, use cookies to serve ads based on past visits to our website. Any data collected will be used in accordance to the Sword Group privacy policy and Google’s own policy.

You can set your preferences for how Google advertise to you using the the Google Ad Preferences page, and you can also opt out of interest-based advertising entirely by cookie settings or permanently using a browser plugin.

Data for direct marketing

We will not immediately enter personal data you provide to us on our marketing database. Where it may be relevant to do so and we feel you are interesting in hearing more of our services you will be given an opportunity to opt-in to electronic marketing and select your own preferences. At each further point of marketing communication individuals are given the opportunity to opt-out of receiving direct marketing activity. Where individuals want to receive marketing communication, we may provide information on:

  • Services and products that may be of interest.
  • Changes and improvements to the website.

Should you decide to change your mind on receiving such communications, select the opt-out option in the marketing communication or contact our Data Protection Officer at the details below.

Amend/update information

If you believe that any information held by us about you is incorrect or incomplete you should write to the Data Protection Officer at the address given below. Any information which is found to be incorrect will be corrected as soon as possible. Should you wish to access the data we hold about you at any time, you are welcome to write to the Data Protection Officer and make your request for a copy of the data. Any such request will be processed in accordance with the relevant data protection and privacy legislation.

Retention of Data

We will retain the data you give us for differing periods of time dependent on the reason you have supplied it to us, whether there is a need to retain the data and in accordance with our data retention policies. Such time frames will be guided by industry best practice and other relevant legislation.

Notification of changes to the Privacy Statement

We may change the content of service found on our site at any time without notice and consequently our privacy policy may change at any time in the future. Please ensure to familiarise yourself with it from time to time.

The Data Protection Officer: